Russian Tourists Return to Da Nang: Long-Term Rental Surge

Russian and CIS tourist arrivals in Da Nang have nearly doubled, per VTV reports. Explore the long-term apartment rental trend and opportunities for hosts.

Surge in Russian & CIS Tourists to Da Nang Drives Demand for Long-Term Rentals

Da Nang – Following a period of market fluctuation, tourists from Russia and the Commonwealth of Independent States (CIS) region—including Kazakhstan, Uzbekistan, and Belarus—are making a strong comeback to Vietnam.

Da Nang has emerged as a top strategic destination, thanks to its modern tourism infrastructure, coastal living environment, and competitive cost of living.

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1. Impressive Growth Figures Reported by Vietnam National Television (VTV)

According to official reports broadcast by Vietnam National Television (VTV / VTV4), Russia has rebounded to become Vietnam’s third-largest international tourist source market.

Nationwide Expansion: In the first eight months of 2026, Vietnam welcomed over 1 million Russian visitors, representing a year-over-year surge of nearly 166%.

Da Nang Breakthrough: In Da Nang specifically, arrival numbers from Russia and the broader CIS region have nearly doubled. Major travel operators (such as Anex Tour and Crystal Bay) continue to expand direct charter routes connecting major Russian cities to Da Nang International Airport, expected to bring tens of thousands of travelers throughout the year.

Market analysts note that this rebound is not only restoring tourism performance metrics, but also unlocking major opportunities for the serviced apartment and residential rental sector in the city.

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2. Evolving Traveler Demands: The Shift Toward Extended Stays

Unlike short-term leisure travelers, tourists from Russia and the CIS exhibit unique accommodation preferences and stay patterns:

Extended Duration of Stay: Russian travelers frequently seek "winter escape" retreats or remote workation setups, staying anywhere from two weeks to three months, with many families opting for 6-month to multi-year leases.

Demand for "Home-Away-From-Home" Amenities: Rather than traditional hotel rooms, this demographic favors high-end residential apartments equipped with comprehensive living amenities: spacious living areas, open balconies, private washing machines, and especially fully equipped kitchens for cooking local seafood at home.

Preference for Tranquility: Given their extended stays, these guests are particularly sensitive to noise. Properties that are fully operational and insulated from ongoing construction noise remain their top choice.

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3. Strategic Opportunities for Serviced Apartment Operators in Da Nang

The strong return of this market segment provides property owners with a reliable hedge against low-season fluctuations in domestic tourism.

To effectively target and convert leads from this market, property managers and owners across Da Nang are prioritizing key operational adjustments:

Standardizing In-Room Amenities: Upgrading kitchen spaces (adding ovens, large induction cooktops, and cookware), installing high-speed Wi-Fi, and ensuring quiet living environments.
Streamlining Compliance & Registration: Implementing seamless online temporary residency registration (E-Police) for foreign nationals—a mandatory prerequisite for long-term Russian renters.
Targeting Channel Distribution: Expanding property listings across platforms heavily used by Russian travelers, including Telegram, VKontakte, and the Yandex search ecosystem.

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Conclusion

The resurgence of tourists from Russia and CIS nations represents a powerful catalyst for Da Nang’s tourism and real estate ecosystem. By understanding their consumer behavior and addressing their specific long-stay requirements, property investors can secure sustainable rental cash flows throughout 2026 and 2027.